There’s a familiar saying in the tech world: 80% of users only tap into 20% of their device’s capabilities. Just think about your smartphone – while it’s packed with powerful features, most people stick to calling, texting, and snapping photos.

Farmers in Australia and New Zealand are globally recognised for their high productivity and resourcefulness. They’re often seen as early adopters in agricultural technology, constantly seeking ways to do more with less and to maximise output with each pass of the paddock.

Yet, even with this strong tech-forward mindset, there’s still enormous potential to boost farm performance by better leveraging existing technologies.

Until recently, the latest precision agriculture (PA) innovations were mostly reserved for those investing in brand-new equipment.

As the name suggests, precision agriculture is all about increasing profitability by applying inputs – such as seed, fertiliser and crop protection – in the most accurate way possible, tailored to the exact requirements of every section of the field. This level of precision depends on sophisticated sensors and cutting-edge digital systems.

Previously, limitations around equipment compatibility or upfront costs may have held farmers back from reaching their full PA potential. That’s where John Deere’s new Precision Essentials packages come in – designed to make top-tier tech more accessible, regardless of machinery age or make.

Precision Essentials gives farmers the ability to customise the latest in PA software and hardware to suit the specific requirements of their operation. It removes traditional adoption barriers by offering a solution that is cost-effective, flexible, and easy to implement.

We’re now giving farmers more freedom in how they invest. While the traditional model of paying for everything upfront is still available, Precision Essentials offers a lower entry cost for vital components like the display, receiver, and modem. From there, farmers can choose from a selection of bundled licences that suit their setup – with options including AutoTrac, Section Control and RTK.

Crucially, this technology can be retrofitted to older machinery and mixed-brand fleets, broadening its reach even further.

As the business grows or requirements change, farmers can upgrade their licence levels to match. With always-on connectivity, users also receive continual software updates – meaning improvements and new features roll out automatically over time.

Precision Essentials makes it easier than ever to take the next step in automation, delivering tailored John Deere technology to the farm gate – helping growers do more with what they already have.


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